Market Mix Modelling Specialist

4 days ago

Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,00,00,000

Job Title: Market Mix Modelling Specialist

Description:

We are seeking an experienced Market Mix Modelling Specialist to join our team. The ideal candidate will have a strong background in statistical analysis and data interpretation, with the ability to communicate complex insights to both technical and non-technical stakeholders.

Key Responsibilities:
  • Design and implement market mix modelling approaches to understand client business challenges and marketing strategies.
  • Develop and validate regression models and time-series analysis to identify key drivers of performance.
  • Analyse historical media and sales data to inform strategic recommendations for media planning and budget allocation.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Collaborate with cross-functional teams to integrate MMM results with other measurement approaches.
Requirements:
  • Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics) or related experience.
  • 8-10 years of experience in market research, analytics, or a related field.
  • Strong expertise in statistical analysis and data interpretation.
  • Excellent communication and presentation skills.
Benefits:
  • Opportunity to work with a dynamic team on challenging projects.
  • Competitive salary and benefits package.
  • Professional development opportunities.

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