Digital Marketing Strategist

2 days ago


India Appinventiv Full time

Appinventiv is seeking a Digital Marketing Strategist to join our team in the role of SEO Operations Lead. As an integral part of our marketing department, you will be responsible for developing and executing effective search engine optimization (SEO) strategies that drive business growth.

We are looking for an experienced professional with a strong background in digital marketing, specifically in SEO. Your expertise will help us stay ahead of the competition and achieve our online presence goals.

The successful candidate will have 4-5 years of experience in SEO and will be well-versed in best practices, including keyword research, on-page optimization, link building, and analytics. You will work closely with our content and development teams to ensure seamless implementation of SEO strategies across all platforms.

In this role, you will:

  • Analyze competitor keyword strategies and optimize our website accordingly
  • Develop and implement off-page SEO strategies, including link building and guest blogging
  • Monitor and analyze key performance indicators (KPIs) using Google Analytics and Search Console
  • Collaborate with our content team to create high-quality, optimized content
  • Stay up-to-date with the latest algorithm updates and industry trends

You must have knowledge of tools like SEMRUSH, Similar Web, Keyword Planner, and Google Analytics. Additionally, you should be proficient in Microsoft Office and have excellent communication skills.

The estimated salary for this role is around $120,000 per year, depending on your location and experience. We offer a competitive benefits package, including health insurance, retirement plans, and paid time off.



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