Customer Data Platform Lead

9 hours ago

Ajmer, Rajasthan, India beBeeData Full time ₹ 15,00,000 - ₹ 21,00,000

A Customer Data Platform (CDP) Lead is responsible for overseeing the strategy, development, and lifecycle of a CDP, focusing on unifying customer data from various sources to create single customer views for personalized marketing and insights.

Key Responsibilities:
  • Strategic Planning: Develop and maintain a clear product roadmap for the CDP, aligning with business needs and market trends.
  • Data Governance: Ensure the accuracy, completeness, and proper governance of customer data within the platform.
  • Integration Management: Oversee the integration of data from various internal and external sources into the CDP.
  • Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
  • Product Development: Lead the end-to-end product development process from conception to launch, often using agile methodologies.
  • Data Activation: Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
  • Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP delivers tangible business value.
  • Stakeholder Engagement: Gather use cases and needs from various business departments to inform CDP development and optimize its utility.

Required Skills & Qualifications:

  • Familiarity with data concepts, APIs, SQL, schemas, and data engineering.
  • Strong analytical skills to understand business objectives and connect them to CDP functionality.
  • Excellent communication skills to work with cross-functional teams, stakeholders, and engineering.
  • Capacity to turn vague ideas into concrete product specifications and develop long-term strategies.

Benefits:

This role offers an opportunity to work with cutting-edge technology and contribute to the growth of our company's data-driven initiatives.

About This Role:

We are seeking a talented professional to lead our CDP initiative. If you have experience in product management, particularly with technical products, and a passion for data-driven decision-making, we encourage you to apply.

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