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Marketing Business Insights Analyst
2 weeks ago
We are seeking a highly skilled marketing analyst to drive business growth through data-driven decision-making. The ideal candidate will possess strong analytical skills, with the ability to collect, analyze, and interpret complex marketing data.
Key Responsibilities:
- Analyze large datasets to identify trends, patterns, and insights that inform marketing strategy and decision-making.
- Develop predictive models and segmentation to enhance targeting and personalization.
- Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Collaborate closely with cross-functional teams to align data insights with business objectives.
- Stay up-to-date on emerging trends in analytics and marketing technology.
Qualifications & Skills Required:
- Education: Bachelor's degree in a quantitative field such as engineering, mathematics, or statistics.
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
- Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
- Excellent problem-solving, analytical thinking, and storytelling skills with data.
- Ability to handle large datasets and deliver actionable insights within deadlines.
Benefits:
- Opportunities for career advancement and professional growth.
- A dynamic and collaborative work environment.
- Competitive salary and benefits package.
