Search Engine Marketing Specialist
5 days ago
**Job Title: Digital Marketing Specialist
Location: Remote
Job Type: Full-time
About Us:
Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Responsibilities:
- Campaign Optimization: Optimize and manage paid search campaigns on platforms including Google Ads, Bing Ads, and other search engines to achieve target KPIs.
- Keyword Identification: Identify high-performing keywords and continuously optimize campaigns based on performance.
- Ad Copy Creation: Develop and test compelling ad copy, working closely with the content team to ensure messaging is consistent with the overall marketing strategy.
- Performance Analysis: Analyze campaign performance using tools like Google Analytics and Google Ads dashboards, providing insights and recommendations for improvement.
- A/B Testing: Continuously improve campaign effectiveness by running A/B tests on ad copy, keywords, and landing pages.
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