Search Marketing Specialist
3 weeks ago
Job Overview
We are seeking a highly skilled Paid Search Specialist to oversee and execute daily responsibilities for Google Ads, Meta Ads, Bing, and other search platforms across multiple clients. This includes managing and monitoring keyword bids, daily and monthly budgets, impression share, quality scores, and other key account metrics.
The ideal candidate will develop and implement strategies for keyword opportunities, campaign structuring, targeting, and display networks to align with client objectives. They will handle the creation, management, and optimization of new paid search campaigns, ad groups, and accounts, while supporting the development of paid search marketing initiatives.
Main Responsibilities
- Manage, review, and perform daily account responsibilities associated with Google Ads, Meta Ads, Bing, and other search platforms for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Communicate project progress, timelines, and results to the team and management.
- Collaborate closely with other team members to meet client goals.
Required Skills
- Strong analytical and reporting skills.
- Experience of managing multiple PPC campaigns simultaneously.
- Good working knowledge of MS-Office, particularly Excel and PowerPoint.
- Google AdWords Certification.
- Team Management Skills.
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