Digital Marketing Operations Lead

4 weeks ago


Mumbai, Maharashtra, India Mediabrands Full time

Job Title: Digital Marketing Operations Lead

We are seeking a skilled Digital Marketing Operations Lead to join our team at Mediabrands. The ideal candidate will have a strong background in performance marketing operations and be comfortable working in a fast-paced environment.

Main Responsibilities

  • BUILDING & DEVELOPING SEARCH ENGINE MARKETING (SEM) CAMPAIGNS ACROSS A WIDE-RANGE OF SEARCH ENGINES (INCLUDING GOOGLE, BING, YAHOO)
  • MENTORING NEW TEAM MEMBERS ONBOARDING WITH OUR PPC OPERATIONS TEAM
  • ANALYSING AND OPTIMISING CAMPAIGNS TOWARDS CLIENT GOALS
  • DELEGATING AND MANAGING CAMPAIGN MANAGEMENT TASKS TO OUR IN-HOUSE SEM TEAM
  • COLLABORATING ACROSS DEPARTMENTS AND OFFICES TO SHARE INSIGHTS, STRATEGY AND PROCESSES
  • DELEGATING AND ORGANISING PRIORITIES BASED ON ACCOUNT FOCUS
  • UP TO SPEED WITH TRACKING SYSTEMS (STRONG DOUBLECLICK SEARCH EXPERIENCE IS A BONUS)
  • EXPERIENCE WORKING IN PRIMARY PPC AD PLATFORMS (ADWORDS, YAHOO, BING, FACEBOOK, AMAZON) AND ABLE TO PERFORM DAILY MANAGEMENT AND OF PAY PER CLICK ACCOUNTS ON GOOGLE ADWORDS, YAHOO, BING, FACEBOOK, AMAZON AND OTHER BIDDABLE PLATFORMS FOR CLIENTS

Team Leadership & Development

  • EMBRACES AND ENCOURAGES A CULTURE BASED ON TEAM WORK, COLLABORATION, AND INTELLECTUAL CURIOSITY
  • MOTIVATES, LEADS, AND MANAGES INTERNAL TEAMS, WORKING COLLABORATIVELY TO DRIVE PROGRAMS THAT MEET OUR CLIENTS' PERFORMANCE AND BUSINESS OBJECTIVES
  • DRIVES ADOPTION OF STATED ACCOUNT MANAGEMENT BEST PRACTICES THROUGH EXAMPLE SETTING, POSITIVE REINFORCEMENT AND BEHAVIOURAL CORRECTION

Requirements

  • STRONG WORKING KNOWLEDGE OF WEB ANALYTICS DASHBOARDS, REPORTS AND KEY REPORTING TOOLS
  • STRONG WORK ETHIC - ABILITY TO WORK ON MULTIPLE PROJECTS AT ONCE, SOMETIMES UNDER PRESSURE AND TIGHT DEADLINES
  • STRONG WORKING KNOWLEDGE OF AT LEAST ONE BIDDING PLATFORM SUCH AS MARIN, KENSHOO OR DOUBLECLICK
  • EXCELLENT WRITING, MATH, MULTI-TASKING, ORGANISATION, AND COMMUNICATION SKILLS
  • SOCIAL MEDIA (FACEBOOK) PAID MEDIA MANAGEMENT
  • DESIRE TO LEARN AND BUILD KNOWLEDGE OF SEARCH, SOCIAL MEDIA, MARKETING PRINCIPLES, INTERACTIVE MEDIA, AND DIRECT RESPONSE STRATEGIES & TACTICS
  • PREVIOUS AGENCY EXPERIENCE STRONGLY PREFERRED
  • EXPERTISE WITH MICROSOFT EXCEL, WORD, AND POWERPOINT IS REQUIRED
  • EXPERTISE ON GOOGLE SCRIPTS, DATA STUDIO AND OTHER DATA VISUALISATION PRODUCTS

Qualifications

  • GRADUATE/POST GRADUATE DEGREE OR RELATED WORK EXPERIENCE
  • CONCENTRATION IN MARKETING, FINANCE, DIGITAL MEDIA, ACCOUNTING, OR RELATED FIELD PREFERRED
  • GOOGLE AND FACEBOOK BLUEPRINT CERTIFIED PROFESSIONAL
  • EXTREME ATTENTION TO DETAIL WITH THE ABILITY TO PRIORITISE AND EXECUTE IN A FAST-PACED ENVIRONMENT

Mediabrands is a dynamic and innovative company that is committed to making advertising more insightful to brands. We are seeking talented individuals who share our values and are passionate about delivering exceptional results. If you are a motivated and results-driven individual who is looking for a challenging and rewarding career opportunity, please submit your application to join our team.



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