Marketing Insights Specialist
4 days ago
We are seeking a detail-oriented and analytical professional to join our team as a Marketing Data Analyst. The role requires strong skills to interpret marketing data, derive insights, and support data-driven decision-making for business growth.
The ideal candidate will collaborate with the marketing and product teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI.
Key Responsibilities:- Data Collection and Analysis: Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
- Dashboard and Report Creation: Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Insight Generation: Identify trends, patterns, and insights to support marketing strategy and decision-making.
- Team Collaboration: Work closely with marketing, sales, and product teams to align data insights with business objectives.
- Predictive Modeling and Segmentation: Develop predictive models and segmentation to enhance targeting and personalization.
- Campaign Optimization: Optimize campaign performance through continuous monitoring and data-backed recommendations.
- Data Accuracy and Compliance: Ensure data accuracy, hygiene, and compliance with organizational standards.
Required Qualifications & Skills:
- Education: Bachelor's degree in engineering, Technology, Statistics, Mathematics or a related field.
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Technical Skills: Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
- Visualization Tools: Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
- Marketing Platforms: Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
- Soft Skills: Excellent problem-solving, analytical thinking, and storytelling skills with data.
- Communication and Collaboration: Strong communication and collaboration abilities to work across teams.
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