Performance Marketing Director

2 days ago

Kolkata, West Bengal, India beBeeLeadership Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Key Leadership Position: Performance Marketing Group Head

A leading performance marketing agency is seeking a seasoned executive to lead and scale its team driving growth for top direct-to-consumer brands.

The ideal candidate will have extensive experience in performance marketing, specifically with Meta and Google Ads. They should possess strong leadership skills, with the ability to manage and grow a team of 8-10+ members. A deep understanding of campaign structures, optimization levers, attribution models, and creative testing frameworks is essential.

The successful candidate will work closely with various teams to deliver full-funnel solutions. They will be responsible for building playbooks, audits, and systems for scaling accounts efficiently while maintaining profitability.

  • Strategic Ownership: Lead end-to-end performance marketing strategies on Meta and Google Ads for multiple DTC/eCommerce clients.
  • Team Leadership: Manage, mentor, and grow a pod/team of media buyers and account managers.
  • Client Growth Partner: Align marketing strategies with business goals, ensuring client NPS and retention.
  • Execution Excellence: Oversee campaign structures, media planning, creative testing, funnel strategy, and optimization.
  • Analytics & Reporting: Use advanced measurement frameworks to drive data-backed decision-making.

The key leader will be a vital member of the team, working collaboratively to achieve growth and success for top DTC brands. They will have access to cutting-edge tools, exposure to India's top DTC brands, and a growth-focused culture with clear objectives and fast promotions.

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