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4 days ago
We are seeking a skilled marketing professional to lead high-performing advertising campaigns across multiple platforms.
This role is ideal for a strategic marketer who thrives in a mission-driven environment and can scale campaigns globally while optimizing for ROI.
Key Responsibilities:
- Develop, launch, and manage paid campaigns
- Optimize ads for performance: drive CPA, ROAS, CTR across regions
- Collaborate with content, analytics, SEO, and design teams to align creative and landing page messaging
- Lead A/B testing and audience targeting experiments
- Track and report performance metrics using analytics tools
- Identify growth opportunities across paid acquisition funnels
- Ensure compliance with brand and platform guidelines
Experience & Skills Required:
- 4+ years of hands-on experience managing paid media campaigns
- Proven ability to manage and scale multi-platform campaigns
- Experience in international markets (North America, Europe, or APAC preferred)
- Deep understanding of audience segmentation, bidding strategies, and ad copywriting
- Analytical mindset; experience with analytics tools is a plus
- Bonus: background in nonprofits, education, or knowledge-sharing initiatives
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