Senior Digital Marketing Specialist

17 hours ago

Panchkula, Haryana, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title:

Description:

We are seeking a digital marketing professional to lead online demand generation and visibility. This role is ideal for a performance-driven marketing expert with experience in B2B SaaS, campaign execution, and marketing analytics.

Key Responsibilities:

  • Strategy & Execution:
    • Develop the end-to-end digital marketing strategy aligned with sales and product objectives.
    • Design campaigns that drive brand awareness, engagement, and lead conversion.
  • SEO/SEM Management:
    • Drive organic traffic growth through SEO techniques including on-page optimization and backlink strategies.
    • Manage paid media channels (Google Ads, LinkedIn Ads, Facebook Ads) to optimize ROI across geographies and personas.
  • Content Marketing & Campaigns:
    • Collaborate with content and design teams to execute integrated campaigns leveraging blogs, ebooks, case studies, and videos.
    • Map content strategy to buyer journey stages and target audience personas.
  • Marketing Automation & Lead Nurturing:
    • Build workflows using platforms like HubSpot, Marketo, or Pardot.
    • Design nurture campaigns to improve MQL-to-SQL conversion rates.
  • Analytics & Reporting:
    • Monitor and report key performance metrics such as CTR, CPL, CAC, and conversion rates.
    • Utilize tools like Google Analytics and BI dashboards to inform strategy.
  • Cross-functional Leadership:
    • Partner with Product, Sales, and Customer Success teams to align digital campaigns with customer pain points and product messaging.
    • Manage agency relationships, freelancers, and junior marketing staff where required.

Required Skills & Qualifications:

  • 6-10 years of experience in digital marketing, preferably in a SaaS or B2B tech environment.
  • Proven expertise in SEO, SEM, PPC, and performance marketing.
  • Strong command of Google Ads, LinkedIn Campaign Manager, Facebook Ads, and retargeting tools.
  • Deep understanding of marketing automation, CRM integration, and funnel optimization.
  • Experience with Google Analytics and data visualization platforms.
  • Excellent project management, stakeholder communication, and analytical skills.
  • Ability to work in a fast-paced, cross-functional environment and manage multiple campaigns simultaneously.

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