Strategic Loyalty Program Developer

7 days ago

Mount Abu, Rajasthan, India beBeeLoyalty Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Program Manager Role Overview:

The primary objective of this role is to spearhead the design and implementation of a comprehensive loyalty program aimed at façade & window fabricators operating in small to medium-sized projects.

This position focuses on cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated markets.

Key Responsibilities:
  • Loyalty Program Strategy Development
  • Develop and execute loyalty initiatives centered on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that boost fabricator expertise and project success without relying on price discounts.
  • Drive Digital Engagement & Enablement
  • Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Generate and Utilize Consumer & Fabricator Insights
  • Establish systems to capture robust qualitative insights from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
  • Certification & Capability Building
  • Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.

Collaborate with the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

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