Executive Leader in Influencer Engagement

1 day ago

Malappuram, Kerala, India beBeeMarketing Full time ₹ 10,80,000 - ₹ 12,12,120
Senior Influencer Marketing Executive

We are seeking a highly skilled and experienced Senior Influencer Marketing Executive to spearhead our influencer marketing efforts.

Key Responsibilities:
  • Influencer Outreach & Campaign Management:
    • Identify, onboard, and manage relationships with influencers across YouTube, Instagram, and other social media platforms.
    • Develop and execute influencer campaigns, ensuring alignment with our brand's goals and key performance indicators.
  • Content Strategy & Execution:
    • Collaborate with influencers to create authentic, engaging, and brand-aligned content.
    • Ensure that content adheres to our brand guidelines and is optimized for performance.
  • Data Analysis & Reporting:
    • Track and analyze campaign performance, including reach, engagement, and ROI metrics.
    • Provide detailed reports and insights to optimize future campaigns.
  • Cross-Functional Collaboration:
    • Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
    • Coordinate with agencies to execute campaigns effectively.
  • Market Research & Trend Analysis:
    • Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
    • Identify emerging influencers and innovative campaign ideas.
    Qualifications:
    • Bachelor's degree in Marketing, Communications, or a related field.
    • 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
    • Strong understanding of social media platforms (YouTube, Instagram, etc.) and influencer landscape.
    • Excellent communication, negotiation, and relationship management skills.
    • Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
    • Analytical mindset with the ability to derive actionable insights from data.
    • Passion for beauty, skincare, and wellness products.

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