Marketing Influencer Strategist

3 days ago

Malappuram, Kerala, India beBeeInfluencer Full time ₹ 36,00,000 - ₹ 48,00,000
Marketing Influencer Specialist

This role involves developing and executing influencer marketing campaigns to increase brand awareness and drive engagement.

Responsibilities:
  • Strategic Partnerships: Develop, manage, and execute influencer marketing strategies across social media platforms including Instagram, YouTube, TikTok, and others.
  • Network Development: Build and maintain a diverse network of influencers (micro, macro) to align with the brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies for product launches, seasonal campaigns, and brand awareness initiatives.
  • Relationship Management: Coordinate and oversee influencer relationships, negotiation, briefing, content review, and performance tracking.
  • Data Analysis: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Monitoring: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are ahead of the curve.
  • Content Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
Required Skills:
  • Existing Database: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Proven Track Record: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Teamwork: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Initiative: Ability to work independently, take initiative, and drive new ideas forward.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).
Preferred Skills:
  • Platform Experience: Experience with influencer marketing platforms and tools.
  • Content Understanding: Strong understanding of content creation and digital marketing.
  • Campaign Management: Ability to manage large-scale campaigns and collaborate with global teams.

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