Strategic Digital Media Specialist

5 days ago

Madurai, Tamil Nadu, India beBeeDigital Full time ₹ 6,00,000 - ₹ 10,80,000

Job Overview

We are seeking an experienced Social Media Professional to spearhead our online presence.

This is a full-time, mid-level position designed for individuals passionate about social media strategies and digital communications.

The ideal candidate will possess strong analytical skills and a deep understanding of current social media trends with the ability to effectively manage and grow our online presence through strategic campaigns.

Key Responsibilities:
  • Develop and implement our social media strategy to align with business goals and promote brand awareness.
  • Create and publish content across various social media platforms ensuring consistency in voice and brand messaging.
  • Collaborate with cross-functional teams to craft integrated marketing strategies that drive engagement and conversions.
  • Analyze social media metrics generate reports and provide actionable insights for continuous improvement of strategies.
  • Oversee and manage social media accounts including regular updates and engaging with followers to build a strong community.
  • Stay up-to-date with the latest social media trends and digital technologies to keep our strategies relevant and competitive.

Required Skills and Qualifications:

Mandatory Skills:
  • Analytics: Demonstrated ability to interpret and leverage data insights to enhance social media strategies and optimize campaign performance.
  • Campaign Management: Proven experience in planning executing and managing various social media campaigns to achieve business objectives.
  • SEO: Proficient knowledge of search engine optimization to ensure content ranks highly and reaches target audiences.
Bonus Skills:
  • Content Creation: Strong writing and storytelling capabilities to craft engaging and relevant social media content that resonates with our audience.
  • Social Media Marketing: Experience in driving brand awareness and engagement through strategic use of social media platforms.
  • Community Management: Skills in building and nurturing an online community fostering relationships and encouraging interaction among followers.
  • Graphic Design: Ability to create visually appealing graphics and media content aligned with brand aesthetics to enhance social media posts.
  • Attention to Detail: Superior attention to detail to ensure all content is consistent in terms of style quality and tone of voice.

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