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Brand Marketing Director

2 weeks ago

Thiruvananthapuram, Kerala, India Ruhe Full time

At Ruhe, we're building a brand that's making waves in the Indian market. As our next Brand Marketing Manager, you'll play a crucial role in shaping our brand positioning, digital marketing strategies, and customer engagement efforts.

About Ruhe

Ruhe is India's largest digital brand, specializing in kitchen and bathroom fittings. With a vast catalogue of over 1800 SKUs, all proudly 100% Made-In-India, we're known for our seamless shopping experience, customer-centric policies, and reliable customer support.

The Role

As our Brand Marketing Manager, you'll be responsible for developing and executing brand marketing strategies to enhance market presence and customer engagement. You'll conduct market research and competitor analysis to identify growth opportunities, oversee product positioning, pricing strategies, and promotional campaigns to drive brand performance.

You'll manage digital marketing initiatives, including social media, content marketing, SEO/SEM, and e-commerce branding. Collaborating with sales, distribution, and e-commerce teams, you'll align brand strategies with business goals. Your expertise will also be called upon to lead advertising, PR, and media planning efforts to maximize brand reach.

You'll drive successful new product launches, ensuring strong branding and market penetration. Working with creative teams, you'll develop marketing materials, packaging, and brand assets. Building and managing relationships with agencies, vendors, and influencers will also be key aspects of your role.

Your ability to monitor brand performance metrics, analyze campaign effectiveness, and optimize marketing efforts will be critical to our success. If you're passionate about brand building, digital marketing, and market expansion, we'd love to hear from you.