Digital Growth Strategist

2 days ago

Hyderabad, Telangana, India beBeePerformance Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
About the Role

This role will play a pivotal part in driving the digital growth strategy of ISB's Executive Education & Digital Learning division.

Key Responsibilities:
  • Strategy & Leadership: Define and execute the performance marketing strategy for ISB's Executive Education & Digital Learning portfolio, collaborating closely with executive teams to align marketing efforts with business objectives.
  • Paid Media & Campaign Management: Own the end-to-end management of paid digital campaigns across platforms like Google Ads, LinkedIn, Meta (Facebook/Instagram), programmatic networks, retargeting, and email marketing, focusing on lead generation, cost per acquisition (CPA), and conversion rate optimization (CRO) for executive and digital learning programs.
  • Analytics & Reporting: Develop robust measurement frameworks, dashboards, and KPIs to track performance and optimize ROI, utilizing tools like Google Analytics, Data Studio, and CRM reports to monitor funnel metrics, channel performance, and customer insights.
  • Marketing Automation & CRM Integration: Leverage marketing automation platforms for lead nurturing, segmentation, and personalized campaigns, ensuring seamless integration between marketing campaigns and CRM systems to enhance lead quality, engagement, and conversions.
  • Innovation & Optimization: Continuously test, analyze, and optimize creative assets, audience targeting, landing pages, and bidding strategies, staying current on digital marketing trends, platform updates, and emerging technologies to ensure ISB remains at the forefront of digital outreach.
Requirements
  • Minimum 15 years of experience in performance marketing, with a strong focus on paid media, lead generation, and conversion funnels.
  • Proven success in managing large-scale paid digital campaigns across Google, LinkedIn, Meta, programmatic, and email channels.
  • Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, CRM systems, and marketing automation platforms.
  • Expertise in CRO strategies, A/B testing, and funnel optimization.
  • Prior experience in education, edtech, or high-value B2C/B2B services is highly desirable.
  • Strong leadership, project management, and stakeholder communication skills.

We are seeking an exceptional candidate who can drive transformative impact through strategic digital initiatives and collaborate with world-class faculty, industry leaders, and global organizations.

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