Fashion Communications Specialist

2 days ago

Aurangabad, Maharashtra, India beBeeFashionCommunications Full time ₹ 40,00,000 - ₹ 80,00,000
Job Title:

Fashion Communications Specialist

About the Role:

We are seeking a seasoned professional to spearhead communications and media strategy for fashion and lifestyle brands.

The ideal candidate will possess a strong network within the fashion media landscape and an in-depth understanding of current trends, tone, and audience preferences.

This role involves driving high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

Main Responsibilities:
  • Fashion Media Relations & Thought Leadership
    • Establish and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in top fashion and lifestyle publications.
  • PR Strategy Development
    • Create and execute integrated PR campaigns that reflect each brand's unique aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event Management & Brand Showcases
    • Organize press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication
    • Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content Creation & Messaging
    • Develop compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media consumption.
  • Stakeholder Engagement
    • Serve as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Support
    • Assist fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership
    • Guide a team of fashion PR professionals, fostering creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting
    • Analyze campaign effectiveness through media impressions, sentiment analysis, and ROI metrics.
    Required Skills & Qualifications:
    • 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
      • Strong media relationships with prominent fashion publications.
      • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
      • Excellent storytelling, writing, and visual communication skills.
      • Deep understanding of current fashion trends, consumer behavior, and brand building strategies.
      • Confidence in high-pressure environments and client-facing interactions.
      • Ability to juggle multiple brands and projects in a fast-paced, stylish setting.

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