
Professional Prospect Liaison
7 days ago
Seeking a Business Development Associate to play a crucial role in the initial stages of our sales cycle.
Key Responsibilities:
Lead Generation & Prospecting:
Research and identify potential clients and market segments that align with our target audience.
Utilize various tools and platforms (industry databases, online research) to build targeted prospect lists.
Conduct outbound outreach via email and social media to initiate contact with potential customers.
Lead Qualification:
Engage prospects in meaningful conversations to understand their business needs, challenges, and potential fit for our products/services.
Qualify leads based on established criteria (budget, authority, need, timeline - BANT).
Appointment Setting:
Successfully schedule introductory meetings, product demonstrations, or discovery calls for Senior Sales Executives or Business Development Managers.
Ensure prospects are well-informed and prepared for the follow-up discussions.
CRM Management & Reporting:
Accurately record and update all prospecting activities, lead statuses, and customer interactions in the CRM system.
Generate regular reports on lead generation activities, conversion rates, and pipeline contributions.
Market Intelligence:
Gather market feedback and intelligence from prospect interactions, contributing insights on industry trends and competitor activities.
Provide feedback to marketing and product teams based on customer conversations.
Continuous Learning:
Continuously learn about our products/services, industry trends, and effective sales techniques.
Participate in training sessions and coaching to refine prospecting and communication skills.
0 - 2 Years of experience
Bachelor's degree in any field
Strong communication and interpersonal skills
Ability to learn quickly and adapt to new situations
Passion for connecting with people and uncovering business opportunities
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