Digital Advertising Strategist

2 days ago

Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 3,15,000 - ₹ 4,87,000
Performance Marketing Specialist

We are seeking a skilled and experienced Performance Marketing Specialist to join our team. The ideal candidate will have a strong command over digital advertising platforms, data-driven decision-making, and a creative edge.

The successful candidate will be responsible for planning, launching, and optimizing paid campaigns across Meta Ads and Google Ads platforms. They will also create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.

The role requires the ability to use tools like Google Analytics 4 and Google Tag Manager for performance tracking and attribution setup. Additionally, the candidate should be able to strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization.

The successful candidate will also collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design. They will interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.

Required Skills & Experience

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

Benefits

This is a full-time position that offers a competitive salary and benefits package. The successful candidate will be required to work from home or in our office, depending on the job role and position.

Interested?

  • Apply now by visiting our careers page.

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