Senior Digital Marketing Specialist
22 hours ago
Our organization is seeking a skilled Web Content Strategist and SEO Expert who excels in search engine optimization, web development, metrics, and analysis. This role involves maintaining and updating our website, monitoring social media presence, launching digital advertisements, and developing SEO strategies to enhance our online presence.
Duties and Responsibilities:- Maintain and update our website regularly with fresh, engaging content that resonates with our target audience.
- Manage company presence across various social media platforms to foster brand awareness and engagement.
- Plan and launch targeted digital advertisements to increase visibility and drive traffic to our website.
- Develop and refine SEO strategies to improve search engine rankings and drive organic traffic to our website.
- Analyze and report on website analytics and digital campaign performance to inform data-driven decisions.
- Identify and resolve technical issues, bugs, or optimization gaps that may impact website performance.
- Optimize landing pages, keywords, and website content for improved visibility and relevance.
- Stay up-to-date with the latest web trends and recommend improvements to enhance our overall strategy.
- Basic graphic design skills using CorelDraw or similar tools to create visually appealing content.
- Strong understanding of digital marketing concepts and SEO best practices to inform content creation and optimization.
- Proficiency in HTML, CSS, JavaScript, and MySQL to develop and maintain website functionality.
- Knowledge of programming applications and basic troubleshooting skills to resolve technical issues.
- Creative mindset with strong analytical and problem-solving skills to drive innovative solutions.
- Experience with social media management and content creation to engage with our target audience.
- Collaborative team player with excellent communication skills to work effectively with cross-functional teams.
This role requires a detail-oriented and creative individual who can think critically and develop effective solutions to enhance our online presence. If you have a passion for SEO and excellent communication skills, we encourage you to apply.
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