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1 day ago
Job Title: Influencer Marketing Executive
We are seeking a skilled Influencer Marketing Specialist to lead our marketing efforts. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.
- Key Responsibilities:
- Develop, manage, and execute influencer marketing campaigns across various social media platforms.
- Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with our target audience and values.
- Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
- Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
- Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
- Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers.
- Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
- Manage influencer marketing budgets, ensuring cost-effective strategies and reporting on ROI to stakeholders.
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