SaaS Product Marketing Strategist

7 days ago

Chennai, Tamil Nadu, India Dataflo Full time
About Us

Dataflo is a pioneering AI-powered SaaS company revolutionizing business finance and operations management with cutting-edge tools for document management, financial analytics, and accounting. Our platform enhances efficiency, decision-making, and collaboration.

We are an early-stage startup with high growth potential in the near term. Our team is passionate about delivering exceptional experiences and ensuring our customers achieve their business goals through our innovative platform.

The Opportunity

We're seeking an experienced Product Marketer to join our fast-paced startup environment. This role focuses on crafting and executing the strategy, positioning, and promotion of our product to resonate with its target market and stand out among competitors.

At Dataflo, adaptability and drive are essential. We need someone who owns Product Marketing with relentless energy and a results-driven mindset. You'll take full ownership of marketing initiatives, working proactively and iteratively to achieve impactful outcomes.

Responsibilities:
  • Product Positioning & Messaging:
    • Develop clear, compelling messaging and unique selling propositions (USPs) that differentiate the product and resonate with target audiences.
  • Market Insights & Competitive Analysis:
    • Conduct market research to understand customer needs, behaviors, and trends, and analyze competitors to identify unique product differentiators and market opportunities.
  • Go-to-Market Strategy (GTM):
    • Strategize and execute product launches, ensuring cross-functional alignment with sales, product, and customer success teams for seamless execution.
  • Content Development:
    • Owning the website, ensuring it serves as a powerful marketing and educational tool. Create and manage impactful content, BOFU blogs, product decks, case studies, feature pages, help articles, knowledge base content, videos, and other resources to convey the product's value, drive engagement, and support the customer journey.
  • Sales Enablement:
    • Equip sales teams with tools, guides, and training materials to effectively communicate product benefits, address customer pain points, and close deals.
  • Product Launches:
    • Develop process for product launches including new products, features & services. Increase outcomes from product releases by building launch predictability, programmatic processes and governing the process cross-functionally.
  • Product Adoption & Engagement:
    • Lead initiatives to drive product adoption, including creating in-app product tours, onboarding flows, and targeted campaigns to enhance user engagement.
  • Collaboration & Alignment:
    • Work closely with sales, product, and customer success teams to ensure cohesive marketing strategies that align with business goals and drive growth.
  • Performance Monitoring & Optimization:
    • Track and analyze product adoption, lead generation, and customer feedback, using data to iterate and improve strategies.
  • CUSTOMER ADVOCACY:
    • Collaborate with customer success teams to develop customer stories and case studies that highlight product impact and drive trust in the brand.
Requirements:
  • 2-3 years of experience as a Product Marketer in a SaaS company is a must. No more than 6 years of overall experience.
  • Excellent communication and authoring abilities—capable of creating memorable, tailored messages.
  • Should understand SaaS business models, go-to-market (GTM) strategies, PMM and ICP persona wireframes.
  • Must be hands-on with content writing, executing product marketing and sales enablement collaterals (Thought leadership articles, Knowledge base, white papers, ebooks, case studies, etc.).
  • Adept in using data analytics tools to gauge performance and gauge engagement.
  • An individual who can operate independently and adjust to a fast-paced work environment.
  • Influencers with the ability to collaborate effectively across organisational levels and functional boundaries.
  • Go getter, experienced in driving and launching GTM programs/campaigns.
What's In It for You?

Dataflo prioritises the growth and development of our team members. You will continuously learn and evolve, regardless of your prior experience, working alongside founders with extensive experience in building successful B2B SaaS startups.

You'll have the opportunity to work with a high-performing, empathetic, and curious team that places customers at the heart of everything. Discover more about our team on LinkedIn.

Our dynamic culture empowers you to tackle significant challenges with the freedom to think creatively. Enjoy a competitive salary, flexible leave policy, free meals, health insurance, term insurance and more.

  • Senior Product Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India HappyFox Full time

    Unlock Your Potential as a Senior Product StrategistWe are seeking a talented and ambitious Senior Product Strategist to join our team at HappyFox, a fast-growing SaaS company that harnesses the power of AI to deliver exceptional customer experiences. As a key member of our product leadership team, you will play a pivotal role in shaping the future of our...

  • Digital Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India ProManage Full time

    We are seeking a skilled Digital Marketing Strategist to drive our B2B SaaS marketing efforts at ProManage, a pioneering tech- and AI-based Marketing-as-a-Service platform. As a key member of our team, you will be responsible for crafting compelling content that speaks directly to small /medium and large business owners across various industries who utilize...

  • Senior Product Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India White Force Group Full time

    Job TitleSenior Product StrategistAbout the RoleWhite Force Group is seeking a highly skilled Senior Product Strategist to join our team. As a key member of our AI and Automation Solutions division, you will play a vital role in developing transformative automation solutions for Contact Center, Deposit Management, Loan Onboarding, Dispute Resolution, and...

  • Digital Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India CloudNow Technologies Full time

    At CloudNow Technologies, we are seeking an experienced Digital Marketing Strategist to drive our digital marketing efforts across all channels.The ideal candidate will have a minimum of 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products. A strong understanding of demand generation, email marketing, LinkedIn and...

  • Digital Marketing Strategist

    14 hours ago

    Chennai, Tamil Nadu, India CloudNow Technologies Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at CloudNow Technologies in Chennai. The successful candidate will have 2-3 years of experience in digital marketing, specifically within B2B companies and SaaS products.Key Responsibilities:Develop comprehensive digital marketing strategies with a focus on B2B environments,...

  • Digital Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India Orange Digital Marketing Full time

    At Orange Digital Marketing, we're looking for a highly skilled Digital Marketing Strategist to join our team. As an expert in Search Engine Optimization (SEO), you will play a crucial role in driving online success for our clients. Salary: $60,000 - $80,000 per year This is a full-time position that requires the following skills and qualifications: Key...

  • Product Marketing Strategist

    4 weeks ago

    Chennai, Tamil Nadu, India Mazenet solution Full time

    We are seeking a seasoned Product Marketing Strategist to drive the growth of our product portfolio at Mazenet Solution. This individual will play a crucial role in developing innovative solutions, enhancing product visibility, and driving client adoption.Key Responsibilities:Develop Go-to-Market StrategiesCollaborate with product owners and managers to...

  • Digital Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India Orange Digital Marketing Full time

    Orange Digital Marketing seeks an experienced Digital Marketing Strategist to drive online success. Our ideal candidate has a strong understanding of off-page SEO techniques and hands-on experience with guest posting and blogger outreach.We are looking for someone who can enhance brand visibility, engagement, and ROI through tailored strategies. As a key...

  • Product Management Strategist

    3 weeks ago

    Chennai, Tamil Nadu, India ZF Group Full time

    We are seeking a Product Management Strategist to join our team at ZF Group.Company OverviewThe ZF Group is a leading global technology company, specializing in safety and mobility solutions for vehicles and other industries. As a Product Management Strategist, you will be responsible for driving business growth and success within the company.Job...

  • Advanced Java Developer Position at SaaS Factors

    2 weeks ago

    Chennai, Tamil Nadu, India SaaS Factors Full time

    Salary : 55,000 - 82,500 per year, depending on experience.About the RoleWe are looking for an experienced Java Backend Developer to join our team at SaaS Factors in Chennai. The ideal candidate will have a strong background in software engineering fundamentals, with expertise in Java/J2EE, Spring, and Spring Boot.Key ResponsibilitiesDesign, build, and...

  • Automation Solutions Product Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India White Force Group Full time

    The White Force Group is seeking an experienced Automation Solutions Product Strategist to join our AI and Automation Solutions division. In this role, you will play a vital part in driving the development of transformative automation solutions for Contact Center, Deposit Management, Loan Onboarding, Dispute Resolution, and Fraud Management.Key...

  • Product Marketing Strategist

    4 weeks ago

    Chennai, Tamil Nadu, India HappyFox Full time

    HappyFox is a leading SaaS company leveraging AI to empower businesses to deliver exceptional customer service experiences. Our platform utilizes innovative technology and streamlined processes to resolve customer issues efficiently.We are seeking an experienced Product Marketing Manager to drive the success of our products by crafting compelling messaging,...

  • Digital Product Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India Mazenet solution Full time

    Mazenet Solution is a cutting-edge technology company seeking an experienced Digital Product Marketing Strategist to drive innovative solutions and enhance product visibility.Estimated Salary: $120,000 - $180,000 per annum.Job DescriptionThe ideal candidate will have a strong understanding of B2B marketing principles and excellent communication skills.Key...

  • Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India CapTalent HR Full time

    About the RoleCapTalent HR is seeking a skilled Marketing Strategist to develop and implement brand strategies, enhance brand awareness, and drive growth.Key ResponsibilitiesDevelop and execute marketing strategies to increase brand visibilityBroaden our partnerships with new brandsMaintain and expand our client baseRequirementsThe ideal candidate will...

  • Digital Product Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India India Property Online Pvt Ltd Full time

    Job Title: Digital Product StrategistAbout the Role:We are seeking a skilled Digital Product Strategist to join our team at India Property Online Pvt Ltd.About You:As a Digital Product Strategist, you will be responsible for leading the development and enhancement of our e-commerce platform. This role requires strong expertise in understanding customer...

  • Digital Marketing Strategist

    1 month ago

    Chennai, Tamil Nadu, India SARVAM SAFETY EQUIPMENT PRIVATE LIMITED Full time

    Job Title: Digital Marketing StrategistAbout the Job:We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at SARVAM SAFETY EQUIPMENT PRIVATE LIMITED. As a Digital Marketing Strategist, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and...

  • Marketing Content Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India Netaxis IT Solutions Pvt Ltd Full time

    We are seeking a talented Marketing Content Strategist to join our team at Netaxis IT Solutions Pvt Ltd.About the RoleThe ideal candidate will have 1-5 years of experience in brand management, content marketing, or a related role, with hands-on experience in content creation, video production, and digital marketing campaigns.This is a full-time, permanent...

  • Digital Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India Rage Communications P Ltd Full time

    Rage Communications P Ltd is a leading digital marketing agency, and we're seeking an experienced Digital Marketing Strategist to join our team.Salary: ₹600,000 - ₹800,000 per annumAbout the RoleWe're looking for a highly skilled professional who can manage a client's digital strategy to improve their online presence and achieve their marketing goals. As...

  • Digital Marketing Strategist

    2 weeks ago

    Chennai, Tamil Nadu, India Dealsinsight Full time

    About Dealsinsight:We are a leading marketing agency based in Chennai, and we are seeking an experienced Digital Marketing Strategist to lead our digital marketing efforts.Estimated Salary The estimated salary for this position is between ₹15 lakhs - ₹25 lakhs per annum, depending on the candidate's experience and qualifications.Job DescriptionWe are...

  • Digital Content Strategist for IT Services

    2 weeks ago

    Chennai, Tamil Nadu, India Netaxis IT Solutions Pvt Ltd Full time

    We are seeking a highly skilled Digital Content Strategist to join our team at Netaxis IT Solutions Pvt Ltd in Chennai, Tamil Nadu. This role involves driving brand awareness, creating compelling content, and executing marketing strategies across multiple channels.Job DescriptionThis is a full-time permanent position in the Marketing & Communication...