Conversion Rate Optimization Lead

3 weeks ago


Tiruppur, Tamil Nadu, India Tatvic ® Full time
Role: Conversion Rate Optimization Lead

We're seeking a seasoned Conversion Rate Optimization Lead to join our team at Tatvic. As a key member of our digital optimization team, you'll be responsible for leading the development and implementation of CRO strategies that drive growth and improve digital experiences for our clients.

Key Responsibilities:

  • Lead a team of specialists and designers to deliver top-tier CRO projects that improve conversion rates for our clients.
  • Develop and implement CRO strategies based on rigorous A/B testing, personalization, and UX research.
  • Foster growth and creativity within your team, guiding them through complex CRO challenges while ensuring high-quality project delivery.
  • Identify and capitalize on new business opportunities related to CRO projects.
  • Inculcate a culture of experimentation within the team and across client engagements, promoting a data-driven approach to improving digital properties.

Requirements:

  • Deep expertise in A/B testing tools such as Optimizely, VWO, Google Optimize, or Convert.
  • Strong understanding of UX/UI principles and user behavior patterns.
  • Proficiency in Google Analytics, Adobe Analytics, and Hotjar.
  • Statistical knowledge, including significance, confidence intervals, and regression analysis.
  • Experience with wireframing and prototyping tools like Figma, Sketch, or Adobe XD.
  • Knowledge of web performance optimization and tag management.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for growth and professional development.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of digital optimization experts.

How to Apply:

Please submit your resume and a cover letter outlining your experience and qualifications for this role. We can't wait to hear from you



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