Digital Marketing Strategist

5 days ago

Mumbai, Maharashtra, India beBeePerformance Full time ₹ 1,04,000 - ₹ 1,30,878

**Job Opportunity:** We are looking for a skilled Performance Marketing Specialist to join our team.

Location: Andheri (East) Mumbai

Experience: 2–4 years

Industry: Real Estate / Digital Marketing

About the Role:

We require someone with in-depth knowledge of lead generation in the real estate space, and the ability to scale digital campaigns that convert clicks into site visits and visits into bookings. The ideal candidate will have hands-on experience in performance marketing, with proficiency in Meta Ads Manager & Google Ads Suite.

Key Responsibilities:

  • Develop and execute a strong performance marketing roadmap.
  • Build integrated campaigns across Facebook Ads, Google Ads, and remarketing platforms.
  • Execute targeted prospecting and retargeting strategies to drive high-quality real estate leads.
  • Track and report campaign performance against key metrics like CTR, CPC, CPL, CVR, ROAS.
  • Continuously monitor, analyze, and tweak campaigns to hit performance KPIs.
  • Identify new paid channels, placements, audience segments, and creative experiments.
  • Perform A/B testing on ad creatives, landing pages, copies, and targeting strategies.
  • Share funnel performance insights and suggestions for CRO (conversion rate optimization).

What You Bring:

  • 2–4 years of hands-on experience in performance marketing (real estate or lead-gen based platforms preferred).
  • Proficiency with Meta Ads Manager & Google Ads Suite (Search, Display, YouTube).
  • Knowledge of lead tracking tools (Google Analytics, UTM, CRM integrations).
  • Strong analytical skills; you live in dashboards and know your way around data.
  • Ability to balance strategy with execution plan, run, optimize, repeat.

Bonus Points For:

  • Experience in real estate-specific funnels (pre-launch, site visit, booking).
  • Knowledge of programmatic platforms or affiliate performance models.
  • Experience with automation tools.
  • Familiarity with SEO basics and owned media performance.

If you have the required skills and can drive numbers, optimize funnels, and love the thrill of performance, we would like to hear from you.

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