
Innovative Fabricator Development Specialist
1 day ago
Job Title: Influencer Program Manager
The Influencer Loyalty Program Manager plays a pivotal role in designing and delivering an innovative loyalty program targeting façade & window fabricators. This position emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated markets.
- Loyalty Program Strategy & Execution
- Develop and Implement Loyalty Initiatives
Key Responsibilities:
Cultivating Value Propositions
The role involves developing and implementing loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that enhance fabricator expertise and project success without relying on price discounts.
Driving Digital Engagement & Enablement
The program manager leads the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
Generating Insights
The manager establishes systems to capture robust qualitative insights from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
Leveraging Insights for Value Propositions
The collected insights are used to continuously refine value propositions such as technical support offerings, digital capabilities, and innovation initiatives, thus reinforcing loyalty through relevant & impactful solutions at scale.
Certification & Capability Building
The manager develops tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
Support to Field Marketing Team
The program manager provides enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.
Program Performance Tracking & Reporting
The manager uses CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.
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