E-commerce Marketing Lead

2 weeks ago

Ahmedabad, Gujarat, India Bytes Technolab Private Limited Full time

About Us

Bytes Technolab Private Limited is committed to adding value at every stage of your journey with us, from initial engagement to delivery and beyond. We offer flexible models of engagement that can help our clients in the best way possible.

About the Role

We are seeking an experienced Digital Marketing expert with a strong background in online store digital marketing and direct client engagement. The ideal candidate will have a proven track record of managing and executing successful SEO, PPC, and email marketing campaigns.

Job Description:

This role requires someone who can independently manage digital marketing strategies, work closely with clients, and deliver measurable results. You will be responsible for developing, executing, and optimizing digital campaigns that drive traffic, increase engagement, and generate leads.

Key Responsibilities:

  • Client Engagement: Act as the primary point of contact for clients, providing regular updates, insights, and strategic recommendations.
  • Digital Strategy Development: Create and implement comprehensive digital marketing plans tailored to client goals, including SEO, PPC, content marketing, and Email Marketing.
  • Campaign Management: Oversee and manage digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.), ensuring alignment with client expectations.
  • Website Optimization: Analyze and enhance client websites for SEO performance, user experience, and conversion rate optimization.
  • Data Analysis & Reporting: Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.), and provide clients with detailed reports and actionable insights.
  • Budget Management: Work within client budgets to allocate resources effectively across marketing channels, maximizing ROI.
  • Industry Research: Stay updated on the latest digital marketing trends and best practices to advise clients on new opportunities and innovative solutions.
  • Project Coordination: Collaborate with internal teams as needed to execute and optimize marketing strategies.
  • Content Strategy: Guide the development of content that aligns with client brand voice and marketing objectives, including blogs, landing pages, and social media posts.

Requirements:

The ideal candidate should have 8 to 9 years of experience in digital marketing, with a strong focus on e-commerce store digital marketing and client reporting.

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