Senior Ecommerce Business Development Manager
3 weeks ago
About Publicis Groupe
Estimated Salary: $120,000 - $180,000 per year.
Job Profile:
- At least 4 to 6 years of experience in executing campaigns on Amazon Marketing Services (AMS) / Flipkart Ads is necessary.
- Fundamental knowledge of Amazon & Flipkart platform functionalities to guide brands through their growth opportunities.
- A thorough understanding of E-commerce business models.
- Work on a Client Account for Paid Digital Marketing.
- Understand the Client's Business/Revenue model and goals.
- Develop Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
- Fulfillment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
- Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), Flipkart Ads).
- Execute, monitor and optimize the performance of campaigns.
- Analyze campaign and analytics insights by dissecting digital & business data in-depth - Manage day-to-day client management as well as reporting and reviews.
- Analyzing & optimizing campaign performance to increase ROI of brands.
- Support new joiners in settling into the organization and their daily routine.
- Suggest E-commerce best practices to enhance brand market share.
- Mentor Analysts / Associates.
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