Senior Digital Marketing Executive

7 days ago

Panchkula, Haryana, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 30,00,000
Lead a team of seasoned professionals to drive traffic, leads and conversions for our clients through pay-per-click advertising campaigns.

A key objective of this role is to oversee the creation and optimization of campaigns across multiple platforms including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.

Campaign Management
  • Create new campaigns, ad groups, keywords, and ad creatives while monitoring performance metrics, budget allocation, and bidding strategies.
  • Conduct A/B testing of ad copies, landing pages, and other elements to improve campaign performance.


Keyword Research and Selection
  • Perform keyword research to identify relevant keywords and phrases for targeting.
  • Continuously optimize keyword lists based on performance data and industry trends.
  • Implement keyword match types and negative keywords to improve campaign targeting and cost efficiency.


Ad Copywriting and Optimization
  • Write compelling ad copies tailored to target audience segments.
  • Create ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and engagement.
  • Test and optimize ad copies for better click-through rates, CTR, and conversion rates.


Bid Management and Budget Optimization
  • Manage bidding strategies to achieve campaign objectives within allocated budgets.
  • Monitor and adjust bids based on performance metrics such as cost-per-click (CPC), CTR, and conversion rate.
  • Allocate budget effectively across campaigns, ad groups, and keywords to maximize ROI.


Performance Analysis and Reporting
  • Analyze campaign performance data using tools like Google Analytics, Google Ads, and other reporting platforms.
  • Generate regular reports to track key performance metrics, trends, and insights.
  • Provide actionable recommendations for campaign optimization and improvement.


Competitor Analysis
  • Monitor competitor PPC activities and identify opportunities and threats.
  • Conduct benchmarking analysis to compare our performance with industry benchmarks and competitors.

We offer competitive compensation, health insurance, paid sick time, paid time off, and a provident fund.

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