Activation Marketer

7 days ago


Bengaluru, Karnataka, India 3M Full time

At 3M, we are committed to innovation and freedom to explore. As an Activation Marketer, you will have the opportunity to collaborate with diverse people and tap into your curiosity.



Key Responsibilities:




  • Lead the localization and activation of global or area programs to generate demand at end-user and Channel Partners.
  • Manage local calendars for promotional planning and implementation.
  • Deliver new product materials, programs, and promotions to field sales.
  • Recommend media buys.


Channel:




  • General Channel Partner distribution, local specific Channel Partner engagement/execution of through Channel Marketing plans.
  • Syndication to the Channel Partner in country.
  • Local specific programs for Trade Channel Partners engagement and promotional campaigns.


Promotion & Key Operations Support:




  • Interface with local application engineers/specialists – technical/whitepapers/customer testimonials – ensuring meets customer requirements/local regulations/requirements.
  • Timely creation of SKUs and quote submission for field sales.
  • Sample Center Management.


Input to the Area Teams:




  • Provide input to Marketing planning, Program, and calendar development.
  • Competitive intelligence.
  • Ensure local regulatory and packaging compliance for portfolios/programs.
  • Align to Campaign outcomes/input/results.
  • NPI voice of market, ideas, local needs, participate on global NPI team/with Area New Product Marketers.


At 3M, we provide the freedom to explore and encourage creativity. You can apply your talent in bold ways that matter.



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