
Data Driven Growth Professional
4 days ago
We are seeking a skilled professional to contribute to our mission of driving data-driven growth and excellence. As a key member of our team, you will be responsible for conducting comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
Key responsibilities include:
- Calculating and monitoring key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
- Building and maintaining advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
- Collaborating with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
- Developing complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
- Creating and maintaining interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
- Designing and executing A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
- Partnering with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
- Conducting market research and competitive analysis to identify growth opportunities and benchmark performance.
- Creating predictive models to forecast user behavior, revenue projections, and campaign performance.
Required Skills and Qualifications:
To succeed in this role, you should have:
- A Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
- 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
- Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
- Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
- Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
- Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
- Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
- Proficiency in Python or R for advanced analytics and statistical modeling.
- Experience with A/B testing methodologies, experimental design, and statistical significance testing.
- Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.
Benefits:
The successful candidate will enjoy:
- Working at the forefront of growth analytics with a team of experts passionate about data-driven innovation.
- The flexibility and benefits of a fully remote contractor position.
- The opportunity to make an immediate impact on growth initiatives while working with cutting-edge analytics technologies.
- Exposure to diverse industries and the chance to build long-term relationships in the mobile app analytics space.
- A culture of continuous learning, professional development, and collaborative achievement.
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