Data-Driven Business Solution Expert

2 days ago

Vellore, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Lead Integration Specialist

Softcrylic is a leading provider of data-driven business solutions. Our team of experts helps clients leverage technology to drive success.

We work with clients across various industries, including travel, publishing, retail, and banking.

To help our clients overcome data challenges, we employ cutting-edge enterprise, cloud-based, and marketing technology suites.

Our deep understanding of these solutions enables us to maximize their investment and foster a data-driven business approach.

Key Responsibilities:
  • Diagnose and resolve integration issues between Microsoft Dynamics 365 CE and Marketo.
  • Design and build scalable solutions using workflows, custom plugins, and Power Automate flows to manage lead, contact, and email status data flows.
  • Support the development and testing of email invalid/bounce handling solutions within CE.
  • Ensure data readiness and timely updates of key fields to enable marketing campaign execution, segmentation, and journey activation.
  • Conduct data validation, mapping verification, and contribute to data governance across integrated systems.

Requirements:

  • Strong hands-on experience developing within Microsoft Dynamics 365 CE, including PowerApps, custom plugins, workflows, and Power Automate.
  • Proven experience integrating CE with external platforms, especially marketing automation tools like Marketo.
  • Proficient in SQL for data validation, integration troubleshooting, and system debugging.
  • Solid understanding Of marketing lifecycle data, including lead/contact status and email engagement tracking.
  • Skilled at troubleshooting sync, API, or business logic issues within CE and across integrated systems.

Benefits:

  • Opportunity to work with a talented team of professionals.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.

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