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Driving User Engagement

2 weeks ago

Agra, Uttar Pradesh, India beBeeUserEngagement Full time ₹ 50,00,000 - ₹ 70,00,000

Job Title:

Key Performance Manager
  • We seek an experienced and analytical professional to drive user engagement and retention strategies.

About Us:

Our company is looking for a highly skilled manager to own and scale in-app user engagement and loyalty initiatives.

This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates.

Responsibilities:
  1. Design and execute app engagement strategies that increase daily active users (DAU), monthly active users (MAU), and session duration.
  2. Develop automated engagement journeys across push notifications, in-app messaging, and other owned channels.
  3. Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  4. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
Requirements:
  • Previous experience in financial services and fintech industries.
  • Strong understanding of consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools.