Market Mix Modelling Specialist

2 days ago


Amrāvati, Maharashtra, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Job Description:

Lead a team in strategic consulting for market mix modeling (MMM) services.

  • Act as the primary point of contact for client engagements involving MMM.
  • Understand clients' business challenges, marketing strategies, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
Required Skills & Qualifications:

Develop expertise in econometric/statistical tools (e.g., regression models, time-series analysis).

  1. Analyse historical media and sales data to identify key drivers of performance.
  2. Provide scenario analysis and media optimization insights to guide marketing decisions.
  3. Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Deliver MMM and other marketing analytics projects with precision and efficiency.

About This Role:

This role is ideal for individuals who enjoy strategic thinking, problem-solving, and collaboration.



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