Marketing Strategist
4 weeks ago
First Basis specializes in Foreign Exchange Risk Management, delivering expert solutions to corporate clients to manage their FX exposure. Our services include risk management, value addition of loans and trade transactions, fundamental and technical research reports, and training for corporate dealers and banks.
Job Summary:
We are seeking a highly motivated and experienced Marketing Professional to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to promote our services and expand our client base.
Responsibilities:
1. Develop and execute marketing plans to achieve business objectives.
2. Conduct market research to identify new business opportunities and stay up-to-date on industry trends.
3. Create and distribute marketing materials, such as brochures, case studies, and email campaigns.
4. Build and maintain relationships with existing and potential clients.
5. Collaborate with the sales team to develop targeted marketing campaigns.
6. Analyze marketing metrics to measure campaign effectiveness and make data-driven decisions.
7. Manage and maintain our company's online presence, including social media and the company website.
Requirements:
1. Chartered Accountant (CA) or MBA from a reputable institution, preferably IIM or ISB, Hyderabad.
2. 2-3 years of marketing experience, preferably in the financial services industry.
3. Strong understanding of marketing principles and strategies.
4. Excellent communication and interpersonal skills.
5. Ability to work independently and as part of a team.
6. Proficiency in Microsoft Office and marketing software, e.g., HubSpot, Salesforce.
7. Knowledge of currency markets and connections with corporates is an asset.
Benefits:
1. Competitive salary: ₹18 to 24 Lakhs
2. High performance-based incentives.
3. Opportunity to work with a specialized Foreign Exchange Risk Management company.
4. Collaborative and dynamic work environment.
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