Senior Marketing Manager

5 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 24,00,000

Job Title: Senior Marketing Manager

Job Summary:

We are seeking a seasoned marketing professional to lead our brand visibility, market expansion, and portfolio growth initiatives across multiple therapies. The ideal candidate will have a strong background in pharma marketing and brand management, with experience in developing and implementing effective marketing strategies.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive brand awareness and market share growth.
  • Identify and capitalize on new opportunities for product launches and line extensions.
  • Design and manage the marketing mix, positioning, and product differentiation strategies.
  • Prepare and present visual aids, promotional inputs, and campaign materials to stakeholders.
  • Conduct training sessions for the field force to ensure effective implementation of strategies.
  • Monitor and analyze market trends, growth opportunities, and competitor activities.
  • Manage the brand life cycle and ensure strong evolution indices for profitability.
  • Plan and execute customer segmentation and CRM activities for key customer development.
  • Coordinate with production and supply chain teams to ensure product availability.
  • Evaluate the effectiveness of marketing strategies through feedback, ROI analysis, and field visits.
  • Handle product queries, complaints, and customer communication in collaboration with cross-functional teams.
  • Present marketing plans, campaigns, new launches, and promotional tools during cycle meetings.

Requirements:

  • Strong knowledge of pharma marketing and brand management.
  • Analytical mindset with the ability to identify opportunities and make data-driven decisions.
  • Excellent communication, training, and negotiation skills.
  • Experience in portfolio expansion, brand positioning, and promotional strategy development.
  • Ability to work collaboratively across departments and build strong customer relationships.

Location: Bhat, Ahmedabad

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