Optimize Paid Advertising Campaigns

21 hours ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

Digital Marketing Manager

We are seeking a skilled Digital Marketing Manager to optimize paid advertising campaigns on Meta Ads Manager and Google Ads.

  • Main Responsibilities:
    • Paid Campaign Management: Plan and execute paid advertising campaigns across Facebook, Instagram, and Google Ads, focusing on search engine marketing (SEM) and targeting high-intent keywords.
    • Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness, monitoring key metrics such as CTR, CPA, ROAS, and conversion rates.
    • Analytics & Tracking: Utilize Google Analytics and Google Tag Manager to track campaign performance and user behavior, ensuring accurate conversion tracking.
    • Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads, creating segmented audience lists based on user behavior and funnel position.
    • Local SEO & Competitor Research: Optimize Google My Business listings and track their performance, conducting competitor analysis to identify market trends and new campaign strategies.
    • Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.

Required Skills & Qualifications:

  • Experience: At least 2+ years of experience in Paid campaigns.
  • Skills: Proven experience developing and implementing remarketing strategies across Meta Ads and Google Ads, demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position, and experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.

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