Advertising Campaign Coordinator

8 hours ago

Madurai, Tamil Nadu, India beBeeOperations Full time ₹ 18,93,504 - ₹ 21,45,728
Job Title:

Media Operations Manager

About the Role:

We are seeking a detail-oriented and proactive Media Operations leader to oversee the planning, execution, and optimization of advertising campaigns across multiple channels. This role requires strong operational and analytical skills, as well as the ability to collaborate with internal teams, clients, and external vendors to ensure seamless media delivery.

  • Plan and coordinate media across ATL (TV, Print, Radio, OOH) and BTL/Digital platforms.
  • Manage release orders, media bookings, and campaign activations on time.
  • Oversee trafficking of creatives and materials to media partners.

Key Responsibilities:

This role involves overseeing the entire workflow of media operations, from planning and coordination to execution and optimization. The ideal candidate will have a deep understanding of media buying, trafficking, and activation processes.

  • Collaborate with cross-functional teams to plan and execute media campaigns.
  • Develop and maintain relationships with media vendors, publishers, and platforms.
  • Ensure accurate tracking and reporting of campaign performance.

Operations & Coordination:

As a Media Operations Manager, you will be responsible for ensuring that all media campaigns are executed efficiently and effectively. This includes managing release orders, media bookings, and campaign activations, as well as overseeing the trafficking of creatives and materials to media partners.

  • Coordinate with internal teams to ensure seamless media delivery.
  • Monitor ad placements, proof of execution (POEs), and delivery versus planned schedules.
  • Handle release orders, contracts, and invoicing with precision.

Performance Tracking & Reporting:

The ideal candidate will have excellent analytical skills and experience in creating actionable insights from data. You will be responsible for tracking campaign delivery, impressions, and performance against key performance indicators (KPIs).

  • Track campaign performance against KPIs.
  • Create post-campaign reports and actionable insights for internal teams and clients.
  • Maintain dashboards and ensure data accuracy for decision-making.

Financial & Compliance Management:

As a Media Operations Manager, you will also be responsible for coordinating with Finance and Accounts for vendor payments and client billing. You will ensure compliance with company policies, audits, and contractual obligations.

  • Coordinate with Finance and Accounts for vendor payments and client billing.
  • Ensure compliance with company policies, audits, and contractual obligations.

Qualifications & Skills:

The ideal candidate will have a Graduate or Postgraduate degree in Mass Communication, Advertising, Marketing, or related field. They will have 10–12 years of experience in media operations, media planning, or campaign management, preferably in an agency background.

  • Graduate or Postgraduate degree in Mass Communication, Advertising, Marketing, or related field.
  • 10-12 years of experience in media operations, media planning, or campaign management.
  • Strong knowledge of ATL (TV, Print, Radio, OOH) and Digital (Social, Programmatic, Performance, Search, Video, Display).
  • Proficiency in MS Office (Excel, PowerPoint) and media tools/software.
  • Excellent attention to detail, organizational skills, and multitasking ability.
  • Strong analytical skills with experience in dashboards, media tools, and ROI measurement.

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