Petcare Business Lead

1 day ago


Hyderabad, Telangana, India beBeePetcare Full time ₹ 18,00,000 - ₹ 24,00,000
Lead Petcare Growth

Job Overview:

We are seeking a seasoned marketing professional to spearhead our petcare business in Hyderabad.

  • Analyze market trends and develop strategic plans for brand growth.
  • Monitor market share and distribution by market, brand, channel, and geography.
  • Drive sales data analysis and identify opportunities for improvement.
  • Develop and implement business intelligence strategies to monitor market brands and understand competitive strategies.
  • Lead communication strategies to build long-term brand equity and growth.
  • Develop end-to-end digital campaigns that drive engagement and conversions.

Key Responsibilities:

• Develop and execute strategic plans based on market research.

• Analyze sales data regularly at channel and geography level to gather consumer insights.

• Evaluate communication and media performance to optimize ROI.

• Deliver brand performance with execution excellence.

• Owns the portfolio growth by delivering on innovation, business performance, communication, activation, and new product launches.

• Work with local, regional R&D, and activity management to ensure sufficiency of long-term innovation funnel.

• Identify key issues and opportunities using market research and data analytics.

• Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands.

• Partners with internal teams and external customers to drive brand agenda.

• Ensure marketing activities are implemented seamlessly across channels keeping the shopper at the centre.

• Stakeholder Management: Aligns key internal, local, and global stakeholders to portfolio growth plan.

• Drives alignment among key internal and external stakeholders.

• Manages external agencies to drive Business and Brand deliverables, promotion, packaging, design, communication.

• Qualifications: MBA in Marketing with a cumulative experience of 5 years with a digital experience. The incumbent is also desired to have 2 years of sales experience but not mandatory. He/she should also be a strong team player.



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