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Content Operations Manager

2 weeks ago

Gurgaon, Haryana, India BluSmart Full time

About This Role

This In-App Marketing Content Specialist position is a key contributor to our marketing team. The successful candidate will be responsible for developing and executing content strategies that drive user engagement and conversion rates.

Responsibilities
  • User Insights: Gain a deep understanding of user challenges and motivations.
  • Content Strategy: Lead the development of content strategies for in-app campaigns across multiple platforms.
  • Content Audits: Conduct regular audits of app content to ensure alignment with brand standards and user expectations.
  • Audit Reporting: Prepare summaries of audit findings and provide actionable recommendations for improvement.
  • CRM Communications: Manage communication strategies for different user groups across various channels.
  • Content Quality: Maintain high standards of content quality and relevance across all channels.
  • Targeted Strategies: Develop in-app communication strategies tailored to various user segments.
  • User Cohorts: Analyze user data to create personalized content experiences.
  • Communication Planning: Inform users about new features, promotions, and updates through the app.
  • Targeted Campaigns: Develop email campaigns and in-app notifications to boost user retention and engagement.
  • Market Research: Plan and execute surveys to gather insights.
  • Analytics: Use data to measure content effectiveness and drive continuous improvement.
  • Team Collaboration: Work closely with UX and product teams to develop compelling narratives.
  • Content Guidelines: Establish and maintain comprehensive guidelines for content creation.

Requirements

  • Education: Bachelor's degree in Mass Communication, Journalism, English Literature, or related fields.
  • Experience: 4+ years of experience in content auditing, strategy development, or a related field.