Unlocking Business Growth with Data-Driven Insights

11 hours ago

Ajmer, Rajasthan, India beBeeDataDriven Full time ₹ 10,00,000 - ₹ 20,00,000
Marketing Insights Analyst Role

The Marketing Insights Analyst is responsible for leveraging analytical skills to interpret marketing data and derive insights that inform business decisions. This role involves collaborating with marketing and product teams to measure performance, optimize campaigns, and identify opportunities for growth.

Key Responsibilities:

  • Analyze and interpret data from multiple marketing channels to inform strategic business decisions.
  • Create interactive dashboards and reports to track key performance indicators (KPIs) and campaign performance.
  • Identify trends, patterns, and insights to support marketing strategy and decision-making.
  • Work closely with marketing, sales, and product teams to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-driven recommendations.
  • Maintain data accuracy, quality, and compliance with organizational standards.
  • Stay updated on analytical tools, marketing technology, and industry best practices.

Requirements:

  • Education: Bachelor's degree in a quantitative field such as engineering, statistics, mathematics, or computer science.
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools like Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.
  • Ability to handle large datasets and deliver actionable insights within deadlines.

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