Digital Marketing Specialist
5 days ago
The role of a Social Media Manager is to oversee the social media marketing mandate, developing and implementing strategies to drive business goals. This involves creating engaging content, managing influencer campaigns, and working with external partners to align plans and ensure deliverables are met.
As a key member of the team, you will be responsible for:
- Developing Go-To-Market strategies for Shorts social marketing activations, including owned and operated social and allied partners;
- Briefing and working with agency partners to ensure deliverables are completed on time and as per plan;
- Working closely with external partners to align plans and ensure smooth execution;
- Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business;
- Informing and sometimes implementing paid media to drive reach;
- Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
To succeed in this role, you will need:
- Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting-edge social and marketing work in the market;
- Proficiency in project management and marketing execution across channels and markets;
- Good record of creativity and data-driven optimization, especially in social media marketing;
- Ability to work on multiple projects simultaneously in a fast-paced dynamic environment, handle complex budgets, and multiple campaigns;
- Excellent written and verbal communication skills;
- Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies;
- Experience in social analytics, knowledge of social media monitoring and listening tools;
- Strong strategic thinking and comfortable with data-backed decision-making;
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership, and ability to form own point of view and recommendations.
As an employee, you will have the opportunity to:
- Work collaboratively with colleagues across APAC and IN to align, inform, and receive support to deliver social marketing plans;
- Be part of a dynamic and innovative team, leveraging cutting-edge AI technology to revolutionize how we create and deliver work;
- Contribute to our mission of being net zero by 2030 and taking far-reaching action on DE&I in the sector;
- Enjoy a comprehensive benefits package, including opportunities for growth and professional development.
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