Product Marketing Expert

1 week ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,80,00,000
Job Opportunity

About us: We are a market leader in enabling organizations to build, manage and scale global teams.

We operate in supply-rich locations globally and have extensive experience across industries including retail, banking, insurance, travel & transportation, and healthcare.

We are seeking an experienced Product Marketing Manager with 8-10 years of expertise to lead our product marketing initiatives.

This role involves developing compelling product narratives, creating impactful content, and building our employer brand to attract top talent.

You will collaborate with cross-functional teams to drive product positioning, messaging, and go-to-market strategies.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies aligned with business objectives
  • Create compelling product positioning, messaging, and value propositions for target audiences
  • Lead content creation including product related content, case studies, white papers, blog posts, and sales enablement materials
  • Build and enhance employer branding initiatives to attract and retain top talent
Required Qualifications:
  • 8-10 years of progressive product marketing experience, preferably in B2B technology
  • Proven track record of developing successful marketing campaigns and product launches
  • Excellent written and verbal communication skills with ability to craft compelling narratives
  • Strong understanding of product positioning, messaging, and go-to-market strategies
What We Offer:
  • Competitive salary and comprehensive benefits package
  • Opportunities for professional growth and advancement
  • Collaborative and innovative work environment
  • Work with cutting-edge products and technologies

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