Marketing Strategist

5 days ago

Jaipur, Rajasthan, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Description:

Accelerate user acquisition, engagement, and retention across fintech products by spearheading growth efforts. Define and optimize growth funnels, identify new opportunities, and ensure alignment across departments to maximize business impact.

  • Growth Strategy Development:

Develop holistic growth strategies for the OneScore portfolio covering various acquisition and engagement channels, including mobile app and website. Drive acquisition, engagement, and retention for APP and Web. And the same for monetization use cases, currently, Personal Loans. Responsibility for delivering month on month Personal Loan Volumes

  • Stakeholder Management:

Manage and coordinate with key partners like Google and Meta to optimize growth campaigns, platform integrations, and new feature launches. Build strong relationships with merchant partners to facilitate co-marketing and promotional activities.

  • Experimentation & Innovation:

Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta. Continuously identify and integrate emerging growth opportunities.

  • Cross-functional Collaboration:

Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.

  • Leadership & Mentorship:

Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Requirements and Qualifications:

Qualifications:

  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.

Skills:

  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.
Preferred Skills:

  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products, regulatory environments, and customer behavior.
  • Hands-on experience with growth-related tools and platforms.
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
  • Ability to thrive in a fast-paced, ambiguous startup environment.

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