Google Tag Manager Specialist

4 weeks ago

Flower Bazaar, India Automotive Robotics Ind Private Limited Full time
Job Title: Google Tag Manager

Company Description: Automotive Robotics Ind Private Limited is a global engineering firm based in East Peoria, Illinois, USA, with office locations in North America and India. We specialize in Embedded Software, Product Engineering, Manufacturing Engineering, Testing & Validation, Automation & Robotics, and Digital Transformation.

Job Description:

Role Overview: We are seeking a highly skilled Google Analytics professional to join our team in Chennai. The successful candidate will utilize analytical skills, business analytics, data analytics, statistics, and analytics to drive sales and optimize Salesforce processes on Google Analytics platforms.

Responsibilities:

  • Execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics 360 Suite of products for all websites.
  • High Level Scope includes but is not be limited to GA team tracking setup validations, site developer question support, tracking needs for specific enterprise objectives, platform/system architecture and account design, cross site/domain clickstream data collection, user id (known contact) journey path collection, enhanced ecommerce for sales attribution, custom dimension and metrics collection for expanded analysis capabilities, event/behavior tracking, referral exclusion execution for improved data quality for users crossing enterprise sites, data auditing, goal configuration for enterprise KPIs, GTM tag and trigger configurations, 3rd party integrations with additional Caterpillar purchased platforms, use of Measurement Protocol, Server Side tracking execution and integration and use of Google and third party related APIs, etc.

Qualifications:

  • Education Requirements: Google Analytics Individual Qualification Certification preferred.
  • Bachelor's degree in a technical field such as computer engineering or related field required plus 5+ years of relevant experience.

Required Skills:

  • Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager.
  • Advanced Implementation Experience in GTM.
  • Implementation Experience on GA4 Firebase Analytics.
  • Working Knowledge on GA4 Interface.
  • Knowledge of SQL for data science analysis and reporting.
  • Experience with A/B Testing platforms (Google Optimize, Adobe Target).
  • Cookie consent management experience (One Trust) related to Google marketing platform data collection.
  • Experience demonstrating analytical capabilities to various levels of leadership.
  • Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations.

Equal Opportunity Statement: We are an equal opportunity employer and welcome applications from diverse candidates. Please share your resume with us.

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