Senior Business Insights Specialist

1 week ago

Kozhikode, Kerala, India beBeeDataAnalyst Full time ₹ 90,00,000 - ₹ 1,20,00,000

Drive Business Growth as a Data Analyst

We're seeking an analytical professional to oversee direct mail marketing performance for our credit bureau partnerships. Your role will involve managing the end-to-end targeting and campaign selection process for assigned bureaus, ensuring customers receive targeted offers that drive response rates, conversion rates, loan volume, and profitability.

You'll combine data analysis skills with strategic business decision-making, requiring strong technical expertise in SQL and Excel, along with the ability to interpret historical performance, account for anomalies, and forecast future outcomes with confidence.

Key Responsibilities

  • Campaign Targeting & Selection: Pull and prepare data using SQL to identify target customers for direct mail campaigns.
  • Evaluate historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.
  • Make informed selections for upcoming campaigns based on a combination of quantitative data and qualitative business context.
  • Pull and Prepare Data: Combine hands-on data analysis (SQL) with strategic business decision-making.
  • Performance Analysis & Optimization: Maintain and monitor performance metrics, identify trends, risks, and opportunities to stakeholders, and recommend strategies to improve campaign performance and profitability.
  • Business Decision-Making: Use data-driven insights to influence credit policy and campaign execution.

Requirements

  • Mandatory:
  • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
  • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
  • Analytical Skills: Ability to identify performance drivers, isolate anomalies, and develop actionable recommendations.
  • Communication: Strong verbal and written English skills for presenting findings to non-technical stakeholders.

Preferred/Plus Factors

  • Experience with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.
  • Understanding of consumer credit products, including installment loans and lines of credit.

We're looking for a detail-oriented professional with excellent analytical and communication skills.

Contact us if you are interested.

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