Strategic Leader

2 days ago

Dindigul, Tamil Nadu, India beBeeCustomer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Manager/Manager - CDP Strategy

Drive strategy, consulting, and solution leadership across CDP initiatives.

Job Description

The ideal candidate will have a strong blend of business acumen, consulting expertise, and deep knowledge of CDP technologies and use cases. The role involves shaping client engagements, identifying growth opportunities, and enabling successful delivery of data-driven customer experience programs.

  • Business Leadership & Strategy
    • Own the CDP practice vision, go-to-market strategy, and business development.
    • Partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities.
    • Develop and nurture CXO-level relationships to position CDP as a core enabler of digital transformation.
  • Consulting & Solutioning
    • Translate business objectives into CDP use cases and measurable outcomes.
    • Lead discovery, strategy, and solution workshops with clients.
    • Partner with technology teams to design CDP architectures and integrations with MarTech, AdTech, and CRM ecosystems.
    • Provide digital analytics guidance for all assigned accounts.
    • Manage relationships with clients and partners and identify opportunities for new data sources.
    • Ensure proper analytics implementation of online marketing campaigns.
  • Practice & People Development
    • Mentor cross-functional teams on CDP use cases, data strategy, and customer engagement.
    • Contribute to thought leadership, POVs, and industry events.
    • Build alliances with CDP vendors to strengthen ecosystem partnerships.

Must-Have Qualifications:

  • 7+ years of experience in consulting, digital transformation, or data-driven marketing.
  • Strong experience in CDP strategy, implementation, or solutioning (Salesforce Data Cloud, Adobe RT-CDP, Twilio Segment, or similar).
  • Proven ability to engage with senior client stakeholders and translate business needs into actionable solutions.
  • Strong understanding of MarTech/AdTech ecosystems, data privacy, and customer experience strategies.
  • Track record of driving revenue growth, practice building, or business development.
  • Excellent leadership, communication, and stakeholder management skills.

Nice-to-Have Qualifications:

  • Certification of Salesforce Data Cloud, Tealium AudienceStream, AI Associate.
  • Experience with Digital Marketing technologies such as Omni-channel Campaign Management, Digital Advertising, etc.

We are committed to diversity and inclusion. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, gender identity, sexual orientation, disability status, or any other characteristic.

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