
Product Growth Specialist
3 days ago
We are seeking a skilled and results-driven Product Marketing Strategist to spearhead the market presence and drive demand for our B2B SaaS solutions.
About the Role:The successful candidate will play a pivotal role in developing and executing comprehensive go-to-market (GTM) strategies, leading to accelerated growth and brand recognition.
Key Responsibilities:- GTM Strategy Development: Craft and implement impactful strategies for new and existing products, including market segmentation, messaging, pricing, packaging, and competitive analysis.
- Compelling Storytelling: Develop product stories and messaging that resonate with target audiences across various channels.
- Launch Management: Oversee product launches and ensure successful adoption through effective enablement programs for internal teams and external partners.
- Thought Leadership: Champion product knowledge and drive industry thought leadership through content creation, webinars, and events.
- Cross-Functional Collaboration: Collaborate cross-functionally with sales, product development, engineering, and marketing teams to achieve shared goals.
- Performance Analysis: Track and analyze marketing performance metrics, identifying opportunities for improvement and optimization.
- Minimum of 3 years of experience in product marketing for B2B SaaS companies.
- Proven track record of developing and executing impactful GTM strategies.
- Strong understanding of the B2B marketing landscape.
- Excellent communication and presentation skills.
- Data-driven approach to decision making.
- Ability to work independently and as part of a team.
- Bachelor's degree required, MBA preferred.
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