Digital Marketing Specialist

5 days ago


Mumbai, Maharashtra, India Greenhandle Full time

We are seeking an experienced and creative digital marketing specialist to join our team. This role is pivotal in enhancing brand awareness, generating leads, and driving conversions across various digital platforms.

Key Responsibilities
  • Manage all aspects of the digital marketing function, including database management, email campaigns, display advertising, website updates, social media marketing, SEO, and related activities.
  • Create ad copy for campaigns, video scripts, blog posts, and social media content, with some offline marketing exposure.
  • Develop, plan, and monitor campaign budgets while managing social media platforms.
  • Collaborate with internal teams to brainstorm innovative growth strategies and stay updated on industry trends and technologies.
  • Work closely with Sales, Operations, Pre-Sales, and Designers to achieve key performance indicators (KPIs).
  • Implement digital marketing strategies aligned with company goals.
  • Optimize and manage campaigns across channels such as email, social media, PPC, SEO, and display advertising.
  • Create and curate content for digital campaigns, including blog posts, social media updates, and newsletters.
  • Conduct market research and competitive analysis to identify industry trends and opportunities.
  • Analyze campaign performance using data-driven insights and recommend improvements.
  • Ensure consistent messaging and brand identity across all channels.
  • Stay informed about the latest digital marketing tools, trends, and best practices.


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