Digital Content Specialist
1 day ago
About the Opportunity
We are seeking an experienced Digital Content Specialist to join our team at Gruve, a leading IT services and solutions provider. As a key member of our content creation team, you will play a vital role in developing engaging, high-quality content that resonates with our audience and enhances our digital presence.
Job Summary
The successful candidate will be responsible for researching, writing, and editing high-quality, engaging, and technically accurate content for various platforms, including blogs, whitepapers, case studies, website content, social media posts, email campaigns, and technical documentation. You will work closely with our Marketing, Sales, and Product teams to understand technology solutions and translate complex technical concepts into easy-to-understand content.
Key Responsibilities
- Research and develop SEO-optimized content to drive organic traffic and improve search rankings
- Stay up-to-date with the latest trends in the IT industry, content marketing, and SEO strategies
- Collaborate with cross-functional teams to ensure timely delivery of content
- Create engaging and informative content for various channels, including blogs, social media, and email campaigns
- Develop and maintain a comprehensive content calendar to ensure consistency and quality
Requirements
- Bachelor's degree in English, Journalism, Communications, or a related field
- 1-3 years of experience as a content writer, preferably in the IT or technology industry
- Strong understanding of SEO principles and experience with keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush
- Excellent written and verbal communication skills
- Ability to work independently, prioritize tasks, and meet tight deadlines
Preferred Qualifications
- Familiarity with CMS tools like HubSpot, Webflow, etc.
- Understanding of content distribution strategies (social media, email marketing, etc.)
- Exposure to tools like Canva or Adobe Suite for content visuals
- Prior experience in writing for SaaS or B2B technology companies
Estimated Salary: $60,000 - $80,000 per year, depending on experience and qualifications. Gruve offers a dynamic environment with strong customer and partner networks, and opportunities for growth and development.
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